A B2B Marketing Case Study

Case Study

  • The Company

    Founded in the 1980s, this industry-leading company has established itself as a trusted name in its field. With decades of experience and a reputation for excellence, they continue to set the standard in providing innovative, high-quality solutions to their clients.

  • The Goal

    The primary objective was to increase high-quality leads for a consultative, high-value product. By targeting medium to large organisations, the goal was to attract decision makers in key industries and drive inquiries that would convert into lucrative sales opportunities. The campaign needed to deliver measurable ROI while enhancing the company's position as an industry leader.

  • Services

    We conducted a detailed website audit, comprehensive keyword and competitor research, and developed a tailored Google Ads campaign. This included the creation of a high-performing landing page with a lead magnet to capture enquiries. Conversion Rate Optimisation (CRO) strategies were implemented to ensure maximum lead generation and efficiency, supported by ongoing campaign management and performance monitoring.

Our approach

Our first step was to conduct a comprehensive analysis of the client’s target audience and industry landscape. This insight allowed us to craft a strategy that aligned with their goals and appealed to their ideal customers.

  • Carefully selected high-intent keywords were identified to target medium to large organisations and drive relevant traffic.

  • A dedicated lead magnet landing page was created, incorporating industry-specific language and engaging content to appeal to decision-makers.

  • Ad copy was tailored to align with the consultative nature of the product, ensuring high-quality scores and maximising visibility.

  • Regular tracking and fine-tuning of the campaign to improve cost-efficiency, lead quality, and overall ROI.

The results

With an ad spend of just £1,740, the campaign successfully generated 81 high-quality leads in just three months, demonstrating exceptional efficiency. Working on their sales team conversion rate of 30%, the campaign delivered a significant return on investment achieving a remarkable ROAS of 680%.