How to create a killer marketing strategy
There’s no magic formula for creating the perfect marketing strategy, but there are a few key ingredients that can set you on the path to success. Whether you’re a seasoned marketer or just starting out, these principles can help you refine your approach and get better results.
The Seven Ps of Marketing
Every successful marketing strategy should be built around the 7 Ps of Marketing: Product, Price, Promotion, Place, People, Process, and Physical Evidence. Each of these elements plays a critical role in shaping your campaign’s outcome.
Product: What are you offering, and how does it meet the needs of your target audience? If it’s new to the market, focus on building awareness and interest.
Price: Is your pricing aligned with the value you’re delivering? For high-end products, premium pricing can reinforce quality.
Promotion: How are you communicating your product’s value? Tailor your campaigns to stand out.
Place: Are your customers finding you where they expect to? Online businesses, for example, need a seamless digital presence.
People: Who represents your brand? Your team’s knowledge and interactions matter.
Process: Is the customer journey smooth and straightforward? Frictionless processes lead to happier customers.
Physical Evidence: What tangible cues reinforce trust in your brand? This could be packaging, reviews, or testimonials.
By taking time to align these elements, you’ll build a solid foundation for your strategy and give your campaigns the best chance of success.
Who Are Your Customers?
Understanding your target audience is the cornerstone of effective marketing. The better you know your customers, the better you can tailor your message to resonate with them.
Ask yourself:
What are their needs, desires, and pain points?
What motivates their decisions?
Where do they live, and how old are they?
What social media platforms or online spaces do they frequent?
With these insights, you can craft messaging that speaks directly to your audience and choose the most effective ways to reach them.
Choosing the Right Channels
Once you’ve nailed down who your customers are, it’s time to figure out where to find them. Different audiences hang out on different platforms, so your strategy needs to be tailored accordingly.
Targeting Gen Z? TikTok and Instagram might be your best bets.
Reaching business professionals? LinkedIn could be the perfect platform.
Don’t feel restricted to just one or two channels. A mix of platforms often yields the best results, giving you broader reach and the ability to engage with your audience in multiple ways. Experiment and optimise to find what works best for your business.
Ready to Elevate Your Marketing?
No matter your industry, marketing is the key to unlocking growth and success. But with so many options, it’s easy to feel overwhelmed. That’s where we step in.
At Bloombird Digital, our team of experts specialises in creating bespoke marketing strategies that deliver real results. We’ll help you define your goals, pinpoint your audience, and design a plan that fits your budget and objectives. Whether you’re looking to refine your current strategy or start fresh, we’re here to help.
No matter what business you're in, marketing is essential to success. But with so many options and strategies out there, it can be tough to know where to start. That's where we come in. Our team of marketing experts can help you develop a custom strategy that fits your business goals. We'll take into account your budget, target audience, and unique selling points to create a plan that gets results. So if you're ready to take your marketing to the next level, get in touch today. We'll be happy to help.
