Mastering Conversions: 10 Essential Rules to Optimise Your Website
At Bloombird Digital, we know that improving your conversion rate should be your top priority before considering an increase in ad spend. Think of your website as a bucket—if it’s leaky, no amount of traffic will make a difference. To ensure that every visitor counts, follow these 10 essential rules to maximise your conversions:
1. People Don’t Read, They Glance
In today’s fast-paced world, users skim rather than read. To capture their attention, avoid lengthy paragraphs. Instead, use bullet points and concise statements to make your content easy to scan and digest quickly.
2. First Impressions Matter
You have just 10 seconds to make a memorable first impression. If visitors can’t find what they’re looking for quickly, 70% will bounce. Ensure your key messages are visible without excessive scrolling, ideally keeping critical information within the first 40 to 50% of the page.
3. Visuals Over Text
Humans are visual creatures. High-quality images and engaging videos can often communicate more effectively than text alone. Invest in compelling visuals that highlight your products or services and resonate with your audience.
4. Prominent Call-to-Action (CTA)
Your CTA is crucial for driving conversions. It should be clear, compelling, and easy to find. Use contrasting colours and action-oriented language to make your CTA stand out and guide users toward the desired action.
5. Load Speed is Crucial
Speed can make or break user experience. A mere one-second delay in load time can lead to a 7% drop in conversions. Optimise your site by compressing images, leveraging browser caching, and using a content delivery network (CDN) to ensure fast loading times.
6. Mobile Optimisation
With over 80% of users shopping on mobile devices, it’s essential to design your site with mobile in mind. Ensure your site is mobile-friendly by prioritising mobile-first design, so users have a smooth experience across all devices.
7. Trust Signals Matter
Building trust is key to converting visitors. Include customer reviews, ratings, and trust badges to establish credibility. Displaying testimonials and third-party endorsements can significantly enhance your site's reliability and appeal.
8. Simplify Navigation
Complicated navigation can frustrate users and drive them away. Simplify your menu and reduce unnecessary links to help visitors find what they need quickly. A streamlined navigation enhances user experience and reduces friction.
9. Reduce Distractions
Minimise elements that can divert users from your main goals. Avoid unnecessary links and distractions that could lead visitors away from your primary conversion path. A focused, clean layout helps guide users toward taking action.
10. Highlight Unique Selling Points (USPs)
Clearly communicate what sets your product or service apart from the competition. Make your Unique Selling Points (USPs) prominent and persuasive to show visitors why they should choose you over others.
By following these essential rules, you’ll be well on your way to enhancing your website’s performance and boosting your conversion rates. At Bloombird Digital, we’re dedicated to helping you achieve your digital marketing goals. Get in touch with us for expert advice on optimising your website and driving better results.
Here’s to your conversion success!
