Put Your Marketing Plan into Motion: A Step-by-Step Guide
Marketing can be a daunting task, especially if you're not sure where to start. That's where a marketing plan comes in. A marketing plan is a roadmap that outlines the specific actions you will take to achieve your marketing goals. It helps you stay organised and focused, and can be a valuable tool for getting your team on the same page.
In this blog, we will walk you through the steps of implementing your marketing plan. Before you start think about the following:
Assign tasks and responsibilities: Make sure each action item in your marketing plan is assigned to someone on your team.
Set deadlines: Determine when each task should be completed and set deadlines for completion.
Allocate budget: Determine how much money you have available to spend on your marketing efforts, and allocate funds for each action item in your plan.
Implement your tactics: Put your marketing tactics into action, following the plan you have created. This may include activities such as creating social media posts, email campaigns, and blog content.
Track and measure your results: Use tools such as Google Analytics to track the results of your marketing efforts and see how they are impacting your business.
Adjust your plan as needed: As you implement your marketing plan, you may find that certain tactics are more successful than others. Make adjustments to your plan as needed to ensure that you are achieving your marketing objectives.
What kind of Ads should you set up?
If we use use Facebook as an example, there’s several types of ads you can run on Facebook, including:
Image ads: Image ads are ads that feature a single image or a carousel of images. These types of ads are effective at capturing attention and can be used to promote a wide range of products or services.
Video ads: Video ads are ads that feature a video as the main content. Video ads can be a powerful way to engage with your audience and can be used to showcase products, tell a story, or demonstrate how your product or service works.
Carousel ads: Carousel ads are ads that feature a series of images or videos that users can swipe through. These types of ads are great for showcasing multiple products or features of a single product.
Slideshow ads: Slideshow ads are ads that feature a series of images that are automatically played in a loop. These types of ads are a good option if you don't have access to high-quality video footage.
Collection ads: Collection ads are ads that feature a product catalog and a "Shop Now" button. When users click the button, they are taken to an Instant Experience where they can browse and purchase products.
Lead generation ads: Lead generation ads are ads that are designed to capture user information, such as an email address or phone number. These types of ads are often used to build email lists or generate leads for sales.
Dynamic ads: Dynamic ads are ads that automatically showcase products that a user has shown interest in on your website or app. These types of ads are personalised to each user and can be a powerful way to drive sales.
Which type of ad you choose to run on Facebook will depend on your business goals, target audience, and the type of content you have available. It's important to test different types of ads to determine which ones are most effective for your business.
How to create an effective ad?
A funnel campaign on Facebook Ads is a marketing strategy that involves using targeted ads and landing pages to guide potential customers through the sales process.
This type of campaign is designed to move people from awareness of your product or service to the final purchase decision.
To set up a funnel campaign on Facebook Ads, you will need to follow these steps:
Define your target audience: Use Facebook's targeting options to create ads that will reach the specific group of people you are trying to reach.
Create a series of ads: Create a series of ads that will be shown to people at different stages of the sales funnel. For example, you might create ads that are designed to generate awareness of your product, ads that provide more information about your product, and ads that encourage people to make a purchase.
Set up landing pages: Create specific landing pages on your website that are designed to convert visitors into leads or customers.
Set up conversion tracking: Use Facebook's conversion tracking tool to measure the effectiveness of your funnel campaign and identify areas for improvement.
Monitor and optimise your campaign: Use the data from your conversion tracking to optimise your funnel campaign and improve its effectiveness over time.
It's important to note that a successful funnel campaign on Facebook Ads requires careful planning and execution. You will need to create compelling ads and landing pages that are tailored to each stage of the sales funnel, and use data and testing to continuously optimise your campaign for maximum effectiveness.
How much do you need to budget?
Determining how much to spend on marketing is a key decision for any business, as it can have a significant impact on your marketing success and overall business performance. There are several factors to consider when deciding how much to allocate to your marketing budget:
Your marketing goals: The first step in determining your marketing budget is to identify your marketing goals. These may include increasing brand awareness, generating leads, or driving sales. Your budget should be aligned with your marketing goals, with more money allocated to activities that are critical to achieving those goals.
Your target audience: Consider the size and demographics of your target audience, as well as their preferences and behaviours. This will help you determine how much you need to spend to reach and engage them effectively.
Your competition: Research your competitors' marketing activities and budgets to get a sense of what you are up against. This will help you determine how much you need to spend to be competitive in your market.
Your business model: Consider your business model and how much you can realistically afford to spend on marketing. For example, if you have a high margin business, you may be able to allocate a larger percentage of your revenue to marketing.
Your available resources: Consider the resources you have available to devote to marketing, including staff time, budget, and marketing assets such as a website or email list.
Ultimately, the right marketing budget for your business will depend on a variety of factors, and will likely require some experimentation and testing to determine what works best for your business. It's important to regularly review and adjust your marketing budget to ensure it is aligned with your business goals and delivering the desired results.
And don’t forget one of the most important factors. Your landing page!
There are several key elements that should be included on a marketing campaign landing page, including:
A clear and compelling value proposition: This is a brief statement that explains what your product or service does, and how it can benefit the user.
A call to action: This is a button or link that encourages the user to take a specific action, such as signing up for a newsletter or making a purchase.
Social proof: This can include customer testimonials, media mentions, or other evidence that your product or service is trusted and respected by others.
Contact information: Make it easy for users to get in touch with you by including your phone number, email address, and any other relevant contact details.
A simple and intuitive design: Keep the layout of your landing page clean and uncluttered, and make it easy for users to navigate and find what they're looking for.
Trust signals: Include elements like security badges or money-back guarantees to build trust and credibility with users.
By including these elements on your marketing campaign landing page, you can effectively convey the value of your product or service, and encourage users to take action.
We hope you find the above helpful but if you've got any questions or just want to chat about your marketing, feel free to drop us a line.
