Three Smart Ways to Use Google Trends for Your Business
Have you ever used Google Trends? It’s a brilliant tool for uncovering insights about what people are searching for online. With its latest updates, it’s now even easier to compare search data and discover opportunities to fine-tune your marketing strategies.
Here are three clever ways to use Google Trends to help give your business a boost:
Spot Emerging Product Trends
Google Trends allows you to compare up to five search terms or products at once. This is a great way to see what’s gaining popularity within your niche.
For example, if you’re running a garden centre, you could compare searches for “wildflower seeds,” “indoor plants,” and “grow-your-own veg kits” to ‘Terrariums and bottle gardens’ to see what’s trending.
How to use this:
Feature popular products prominently on your website under a “Trending Now” or “Seasonal Favourites” section.
Adjust your inventory to avoid over-ordering products that are losing popularity.
Optimise Your Keyword Strategy
Ever feel like you’re targeting all the right keywords but not seeing results? Google Trends can help by showing which terms are actually being searched for.
Imagine you’re marketing swimwear and you’ve been using “bikinis” as your main keyword. But a quick check on Google Trends reveals that “two-piece swimsuits” has overtaken it in searches. Same product, but a different phrase might be what people are looking for.
How to use this:
Identify the keywords that are trending and update your product descriptions, blogs, and ad campaigns to match.
Keep an eye on regional differences—people in different parts of the country might use varying terms for the same thing!
Plan Your Marketing Calendar
Did you know that searches for “Christmas gifts” start spiking in September? Or that “barbecues” often trend as early as April? Google Trends can show you when people begin searching for products, helping you plan your campaigns around those patterns.
How to use this:
Create content that aligns with these search trends and post it when interest is rising.
Plan seasonal promotions well in advance to capture early shoppers.
Why It Matters
Google Trends is more than just a search tool, it’s a window into your audience’s behaviour. By understanding what’s trending, when, and why, you can refine your marketing strategies to deliver exactly what your customers are searching for.
Give it a try and let us know what surprising insights you uncover.
Not sure where to start? At Bloombird Digital, we specialise in helping businesses unlock the full potential of tools like Google Trends to create smarter, data-driven marketing campaigns.
Get in touch today and let’s take your marketing to the next level.
