Case study · SEO · Google Ads
Growing Howard Agency’s process serving enquiries
Modernising a long-established legal support business’s website, search visibility and Google Ads.
196
conversions
6.28%
conversion rate
6
months
The client
Howard Agency is a leading provider of legal support services in the UK, including process serving. Established for 28 years, the agency has a reputation for excellence but needed to modernise its digital strategy.
The goal
- Improve website performance for desktop and mobile users
- Improve search rankings for key service terms
- Generate more organic and paid enquiries
What we did
- Website optimisation: removed unused plugins and themes, and improved site speed on desktop and mobile with technical SEO.
- Keyword strategy: targeted the essential search terms for organic reach, alongside local SEO.
- Google Search campaign: launched focused search ads to grow paid enquiries.
- Performance tracking: measured what was bringing in real enquiries.
The results (6 months)
196 conversions at a 6.28% conversion rate, with a significant increase in both organic and paid enquiries, strengthening Howard Agency’s presence in a competitive market.
I have no hesitancy in recommending Bloombird Digital. I have worked with them on various campaigns, the most recent being Google Ads which was a great success. They are professional, knowledgeable and always go that extra mile.
Kevin, Howard Agency
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