Case study · Google Ads · Shopping
559% return on ad spend for I am so many things
Growing sales and brand awareness for a faith-based gift and resources brand.
559%
return on ad spend
841
conversions
3
months
The client
Founded by Thea and Dominic Muir, I am so many things offers an inspiring range of Christian mugs, bowls, books, prints and courses, each carrying a message of personal affirmation and spiritual growth.
The goal
To increase brand awareness and boost product sales by expanding the brand’s reach and market presence.
What we did
We started by getting to know the brand’s customers and mission in depth, then built a campaign that would resonate with them:
- Set up Google Merchant Center for the product range
- Resolved Google policy issues that were blocking products
- Ran Search and Performance Max campaigns
- Focused conversion rate optimisation on the shop
The results (3 months)
A 559% return on ad spend and 841 conversions, with a substantial boost in orders and a wave of new customers. The brand’s customer database also grew significantly, creating a valuable audience for future remarketing.
Leanne has been a huge asset to our team, with a can do attitude and plenty of great ideas to bring to the table about how to move the business forward on many fronts, not just the digital marketing. She is a joy to work with and goes the extra mile.
Thea, I am so many things
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