The Power of Video Marketing

As technology evolves and consumer demands grow, the landscape of marketing changes continuously. And you’d be hard-pressed to find any marketers deny the dominance of video marketing.

We’re shifting from conventional traditional marketing methods to fast-evolving content marketing, and video is one of the biggest players in this.

More businesses are producing a variety of videos, from onboarding videos, meet the team videos, support customer stories, product demos, and knowledge-based videos. Video can create an in-depth, personalised customer experience.

Research by Wyzowl suggests, “81% of businesses used video as a marketing tool throughout 2018 and 99% intended to carry on doing so”.

This proves that videos are not only a source of entertainment but an essential marketing tool for businesses. It’s no longer just one piece of your overall marketing plan. It’s central to your campaign strategy, especially on social platforms.


Video marketing is one proven way to edge your way to the top of the competition. Research and preparation are key factors when considering a video. Every decision made will ultimately point back to your video’s purpose and the action your audience will take after watching it.

Your video language should be relaxed, clear, and conversational. Avoid using complex sentences and multisyllabic words.

There are typically a lot of players when making a video. How can you ensure they’re all aligned?

There are certain elements which you need to know if you want this method to work wonders for your business.

As a leading video marketing agency in Sussex, we highlight some of these elements. Here are a few of them.


With the advent of Ad blocking technology, it may be harder for companies to reach their target audience with boring content, which is why it is necessary to have a captivating content that will compel viewers to watch the video.


Videos are accessible on a variety of devices, with the most prominent being mobile devices.  This leaves businesses with the task of ensuring that even mobile devices with the slowest internet connections can access their videos. Ad creating expert,  Jason Barrett suggests “stripping videos down to be as light as possible in file size, allowing even the choppiest Wi-Fi and 4G connections to render clips for phones on the move”


Judging by how effective video marketing is, it can be pretty tempting to just want to throw out content on every channel.  However, it can get stressful and messy trying to keep up with all these platforms. Therefore, it is best to stick to one or a couple of channels that work best for your brand.


A catch to making video marketing work is consistency. When you constantly throw out good video content, you are more likely to attract, increase and retain your audience, which is good news for any business.

As a video marketing agency based in Sussex, we can produce exceptional and result-oriented videos that help brands grow. Contact us to learn more about how we can help you.

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